Syllabus

Course Title: PH346 CORPORATE/INDUSTRIAL PHOTOGRAPHY

Description: Students explore the special needs and challenges of the corporate and industrial photographer through a wide variety of assignments that these photographers are called on to execute. Students will shoot and produce assignments related to annual reports that will include executive portraiture, corporate-events, architectural and product photography. The digital darkroom is a very important part of this course as is the final quality of the print.

ABSOLUTELY NO FACEBOOK, TWITTER OR EMAILING DURING CLASS TIME. ANYONE SEEN WORKING ON THESE NETWORKING SITES WILL BE ASKED TO LEAVE CLASS.

ALWAYS BRING YOUR CAMERA, GRIP BAG AND IMAGE FILES TO CLASS.

PHOTOSHOP IS TO BE USED MINIMALLY TO ENHANCE WHAT ALREADY EXISTS IN THE IMAGE. MAJOR ALTERATIONS WILL HAVE TO WITHSTAND BOTH THE INSTRUCTORS AND THE CLASSES INPUT.

ALL ASSIGNMENTS MUST BE SHOT FOR THIS CLASS. ASSIGNMENTS DUE FOR CRITIQUE ARE DUE AT CLASS TIME. IF YOUR ASSIGNMENT IS NOT COMPLETED AND MOUNTED AT THAT TIME IT WILL NOT BE ACCEPTED.

Presentation Guidelines: All assignments will be printed professionally printed. The photographic print is a large part of your presentation grade.

Print Size: 8×10 borderless print mounted on 11×14 black mount board.

ALL ASSIGNMENTS WILL BE A WORTH 100 POINTS EXCEPT FOR THE FINAL PROJECT WHICH WILL BE WORTH 1000 POINTS.

Instructor: Rick Gayle

Instructor contact: rick@rickgaylestudio.com

Course Length: 11 weeks

Contact Hours: 44 hours

Lecture: 22 hours

Lab: 22 hours

Credit Value: 3 credit hours


Quarter Credit Hour:

A quarter credit hour is an amount of work represented in intended learning outcomes and verified by evidence of student achievement that is an institutionally established equivalency that reasonably approximates not less than:

(1)    One hour of classroom or direct faculty instruction and a minimum of two hours of out-of-class student work each week for 10-12 weeks, or the equivalent amount of work over a different amount of time; or

(2)     At least an equivalent amount of work as required in paragraph (1) of this definition for other academic activities as established by the institution including laboratory work, internships, studio work, and other academic work leading to the award of credit hours.

Competencies:

  • · Apply timeline and project-management techniques
  • · Set project milestones
  • · Determine client requirements
  • · Produce images appropriate to the sales of a product
  • · Apply project specifications
  • · Demonstrate appropriate professional image
  • · Visually and verbally articulate the underlying themes in the work
  • · Create innovative work while following project guidelines
  • · Critically edit imagery
  • · Prepare scripts, layouts or thumbnails with a specific objective
  • · Produce images that communicate ideas and concepts
  • · Solicit critique on scripts, layouts or thumbnails.  Determine modifications based on feedback and critique
  • · Describe deliverables
  • · Produce final imagery from subsequent timelines and logistical planning
  • · Demonstrate professionalism in creation and presentation of work

Course Prerequisites: 

PH214 Location Photography Textbook: None

If your course is utilizing an eBook:

Your required textbook for this course is delivered via electronic format.  You do not need to purchase a hardcopy textbook.  You will be able to access your eBook via eCompanion (http://myaicampus.com) beginning no later than the first day of class.  Once you have accessed your eBook via eCompanion, you can then also choose to download the eBook to a personal computer using the Digital Bookshelf software (http://vitalsource.com/downloads).  Please refer to the Ai Digital Bookshelf Student User Guide, available in eCompanion, for specific instructions.

To start using your eBook, enter the eCompanion site for this class.  Click on the “Digital Textbook” link on the left-side navigation bar.  Then, click on the link for the book.

For support using the Digital Bookshelf, contact Campus Support at 1-866-642-2771 or campus_support@aii.edu.  This support group is available Monday thru Saturday, 8:00 AM – 10:00 PM EST.

Materials: Grip kit with items from grip kit list. Portable hard drive to transport images. Daytimer, assignment journal for project logistics.

Date syllabus was last reviewed: 07-05-2011

Student Evaluation/Grading Policies:

  • Class time will be spent in a productive manner.
  • Grading will be done on a point system.
  • Points for individual activities will be announced.
  • All work must be received by the set deadlines.
  • Late work receives a grade of zero.
  • On-time projects may be redone with instructor approval.

ABSOLUTELY NO WORK WILL BE ACCEPTED AFTER THE FINAL CLASS MEETS WEEK 11.

Grading Scale:

All assignments must have clear criteria and objectives to meet. All students shall be treated equitably. It will be that student’s right to know his/her grade at any reasonable point that information is requested by that student. The criteria for determining a student’s grade shall be as follows (on a percentage of total point’s basis):

A 100-93
A- 92-90
B+ 89-87
B 86-83
B- 82-80
C+ 79-77
C 76-73
C- 72-70
D+ 69-67
D 66-65
F 64 or below
Late Work 0

Passing letter grades (A through D) will be converted to the highest number in the corresponding range when averaging. This class will have projects with established point values for the grading system; letter grades will not necessarily be given for individual assignments but will certainly be used for mid-term and final reports.

Late Work Policy:

It is vital to maintain a realistic, firm and fair classroom policy as it applies to grading, attendance, etc. The nature of our business requires deadlines, and they must be enforced without exception. Students will be expected to use their class time in a productive manner. Grading will be based on the criteria of the project. The quality of the work and high standards of the department will produce the best portfolios and prepare students to enter the job market with confidence in their abilities and achievements.

All work is due at deadline. This means that it must be turned in exactly when specified by the instructor. Any student who does not turn in his/her work by the specified deadline will receive a zero. Unfinished work may be turned in at the time of the deadline but will be marked “unfinished” and will be graded accordingly. Late work may be evaluated for criteria but given no grade. Students, who wish to redo on-time projects, may do so only with the approval of their instructor. These projects will be considered Extra Credit. The due dates for these projects are to be set by the individual instructors. If a student is ill or otherwise indisposed, he/she must make arrangements to have the work delivered on time. Work must be turned in before or on deadline for planned absences (court dates, etc.).  ABSOLUTELY NO WORK WILL BE ACCEPTED AFTER THE FINAL CLASS MEETS WEEK 11.

Class Policies:

  • No food allowed in class or lab at any time. Drinks in recloseable bottles allowed in classroom.
  • Edible items brought to class or lab must be thrown out.
  • If student elects to eat/drink outside class or lab door, missed time is recorded as absent.
  • Attendance is taken hourly. Tardiness or absence is recorded in 15-minute increments.
  • Any students absent in class or lab a combined total of 12 hours will be suspended from the course and awarded a grade of F.
  • Break times are scheduled the first ten minutes of the class, twenty minutes in the middle of the class, and the last ten minutes of the class.
  • No private software is to be brought to lab or loaded onto AIPX computers.
  • No software games are allowed in lab (unless in course curriculum).
  • Headphones are required if listening to music during lab. No headphones are allowed in lecture.
  • Any student who has special needs that may affect his/her performance in this class is asked to identify his/her needs to me in private by the end of the first day of class.  Any resulting class performance problems that may arise for those who do not identify their needs will not receive any special grading considerations.

NOTE: This syllabus and its accompanying weekly schedule are subject to change according to the needs of the class as determined by the instructor.

Why You Are Here:

The sole purpose of any vocationally oriented program is to prepare students as well as possible to function competently in a professional environment. For the educational program to accomplish this goal requires that students be exposed to a variety of experiences dealing with every possible discipline that they will regularly encounter in their profession. Professionalism shall comprise an important aspect of how the student/teacher relationship will function. The criteria for assessing what is considered professional attitude is based upon accepted standards of professional ethics. Students should be conscious of the following areas at all times: tardiness/attendance, appearance, plagiarism, and professional social skills.

Additional Policy:

Please refer to the 11-Week plan for additional policies set by your instructor.

Note:

The 11-Week plan below is subject to change according to the needs of the class as determined by the instructor.

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